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feeling lost in your
creative strategy?
I meet you there & I pull up a chair
every small business deserves a creative director
but not every
small business owner can afford one
when we work together
It’s not just about doing the work for you — it’s doing it with you. You decide how involved you want to be.
Some clients hand me the reins, others roll up their sleeves. Either way, our process is collaborative and rooted in the “why” behind every decision.
From styling a sponsor table to planning a reel shot list, from DIYing a product photo setup to mapping out a week of content in Canva, you’ll see not only what I’m doing, but how it’s done.
The result? You don’t just walk away with a polished, professional setup — whether that’s a pop-up booth or a content calendar — you also leave with the insight and skills to think sustainably and strategically about your own business.
I built a web-app for you
When we work together, you get free, exclusive access to my web-app that makes ideating, planning, executing, and repurposing content a total breeze. Designed for small business owners, by a small business owner.
how I can help
Branding
I help you define and express your brand’s identity with logo design, custom style sheets, and full brand guides that make your visuals consistent across every platform.
Through strategic sessions, we clarify your message and give you the tools to confidently present your business to the world.
Content
I create and organize the content that powers your brand — from professional website setup to content-planning sessions, social media campaigns, and video production.
The goal is to give you a consistent, high-impact presence across every channel so your audience knows exactly who you are and what you offer.
Strategy
Every service I provide is rooted in strategy — from brand and content planning sessions to social media campaigns, website builds, and even training.
I don’t just deliver assets; I equip you with the insight and know-how to understand and take control of your brand so it grows with purpose.
your compass for clear, creative growth
meet annie
Your Creative Director, Annalyce D'Agostino-Gavin
Entrepreneur
I know what it’s like to wear all the hats. As the founder of Focus Posters, I’ve built a business from the ground up—balancing creativity, strategy, marketing, and everything in between. That journey taught me how overwhelming the creative side of entrepreneurship can feel, especially when resources are limited. My goal is to make branding and content creation approachable, sustainable, and empowering for other small business owners like you.
Educator, Designer, Mentor
Alongside running my own business, I serve as Creative Development and Innovation Strategist at Montclair State University’s Feliciano Center for Entrepreneurship & Innovation. I teach entrepreneurs and student founders how to strengthen their brand, elevate content creation, and build strategies that work. I also manage the Center’s digital presence—designing graphics, creating posts, and running social media that highlights our programs and celebrates our community.
Video Producer
Before stepping fully into entrepreneurship, I spent my early career working in video production and media. From commercials to on-camera work, I saw firsthand how powerful storytelling and visuals are in capturing attention and building connection. Now, I bring that experience to small businesses—helping owners not only use visuals and content strategically, but also coaching founders who may feel camera-shy to step confidently in front of the lens and share their story with impact.
